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Title
Text copied to clipboard!Market Research Director
Description
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We are looking for a highly experienced and strategic Market Research Director to lead our market intelligence and consumer insights initiatives. This role is critical in shaping our business strategy by providing data-driven insights into market trends, customer behavior, and competitive landscapes. The ideal candidate will have a strong background in both qualitative and quantitative research methodologies, excellent leadership skills, and a proven track record of delivering actionable insights that drive business performance.
As the Market Research Director, you will oversee a team of analysts and researchers, manage external research vendors, and collaborate closely with cross-functional teams including marketing, product development, sales, and executive leadership. You will be responsible for designing and executing comprehensive research programs that inform product innovation, brand positioning, customer segmentation, and go-to-market strategies.
You will also play a key role in developing and maintaining a deep understanding of our target markets, identifying emerging trends, and translating complex data into clear, compelling narratives that support strategic decision-making. Your ability to synthesize information from multiple sources and communicate findings effectively to stakeholders at all levels will be essential to your success in this role.
This position requires a high level of analytical thinking, business acumen, and the ability to manage multiple projects simultaneously in a fast-paced environment. If you are passionate about uncovering insights that drive growth and have a strong command of market research tools and techniques, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Lead the development and execution of market research strategies.
- Manage and mentor a team of research analysts.
- Design and implement qualitative and quantitative research studies.
- Analyze market trends, customer behavior, and competitive activity.
- Translate research findings into actionable business insights.
- Collaborate with cross-functional teams to support strategic initiatives.
- Manage relationships with external research vendors and consultants.
- Develop customer segmentation models and personas.
- Present research findings to senior leadership and stakeholders.
- Monitor industry developments and emerging market opportunities.
- Ensure research methodologies meet high standards of quality and rigor.
- Oversee the creation of dashboards and reports for ongoing tracking.
Requirements
Text copied to clipboard!- Bachelor’s or Master’s degree in Marketing, Business, Statistics, or related field.
- 10+ years of experience in market research or consumer insights.
- Strong leadership and team management skills.
- Expertise in both qualitative and quantitative research methods.
- Proficiency with research tools such as SPSS, Qualtrics, or Tableau.
- Excellent analytical and critical thinking abilities.
- Strong communication and presentation skills.
- Experience working with cross-functional teams.
- Ability to manage multiple projects and deadlines.
- Knowledge of industry trends and market dynamics.
- Experience with customer segmentation and brand tracking.
- Ability to translate complex data into clear business recommendations.
Potential interview questions
Text copied to clipboard!- Can you describe your experience leading a market research team?
- What research methodologies are you most proficient in?
- How do you ensure the accuracy and reliability of your research findings?
- Describe a time when your research influenced a major business decision.
- What tools and software do you use for data analysis and visualization?
- How do you stay current with market trends and industry developments?
- Have you worked with external research vendors? How do you manage them?
- What is your approach to presenting complex data to non-technical stakeholders?
- How do you prioritize multiple research projects with tight deadlines?
- What role does customer segmentation play in your research strategy?
